6 Ways to Get Community Support for a Bond Referendum

6 Ways to Get Community Support for a Bond Referendum

How did Clover School District gain the community support for a bond referendum amid rapid population growth and overcrowding in their schools? Like many districts in the southeast, their enrollment is increasing annually, and thousands of new homes are approved. Clover School District needed funding for critical capital improvements to accommodate the growing student population and maintain high academic standards.

Lake Wylie High School, Clover

Exterior conceptual rendering for the new Lake Wylie High School, Clover School District.

In 2022, Clover School District successfully gained the community’s support for a bond referendum by listening to residents’ concerns, addressing feedback, and communicating the critical need for infrastructure improvements to support the growing student population. During a recent podcast interview (episode 10) with Dr. Quinn, Superintendent of Clover School District, she highlights the importance of communication:

Being collaborative and getting the community excited… I think are really important!”

– Dr. Sheila Quinn, Superintendent, Clover School District

Lake Wylie High School, Clover

Interior conceptual rendering of Lake Wylie High School, Clover School District.

Efforts to Get Community Support for a Bond Referendum Included:

  1. In-Person Meetings: The district hosted numerous in-person town hall meetings and events to engage directly with community members. These meetings provided opportunities for residents to voice their concerns, ask questions, and provide feedback on the bond proposal.
  2. Social Media Campaign: Recognizing the importance of digital outreach, Clover School District launched a social media campaign. They utilized Facebook, Instagram, and Nextdoor to disseminate information about the bond referendum, share updates, and address community inquiries.
  3. Dedicated Website: A dedicated website served as a central hub for information related to the bond referendum. The website provided comprehensive details about the proposed projects, timelines, frequently asked questions, and resources for voters.
  4. Videos from the Board: Board members and district officials recorded and shared videos to communicate directly with the community. These videos addressed key concerns, explained the rationale behind the bond proposal, and highlighted the importance of investing in the district’s future.
  5. Interactive Q&A Sessions: In addition to in-person meetings, Clover School District organized interactive Q&A sessions via Facebook Live. These sessions allowed community members to participate remotely, ask questions in real-time, and receive immediate responses from district representatives.
  6. Community Steering Committee: The district formed a dedicated bond steering committee comprising motivated community members, parents, and stakeholders. This committee played a crucial role in advocating for the bond referendum. They were able to organize outreach events and mobilizing support within the community.

Through a combination of in-person meetings, digital platforms, targeted outreach efforts, and community involvement, Clover School District successfully earned the community’s trust to support for the bond referendum. Listen to our podcast here to learn more about Clover School District’s process.

Is your district planning a bond referendum to fund new schools or capital improvements?

Contact our K-12 Team