The hotel that revitalized Greenville’s central business district three decades ago recently received a facelift aimed at attracting more business and activity into the North Main area of downtown. The Hyatt Regency, originally built in the early 1980’s, received extensive renovations including exterior improvements, which aimed to better connect the hotel to North Main Street and focus on a new pedestrian experience at the Valet Entry and Main Street Plaza.
The area outside the hotel now known as Noma Square, or North end of Main Street, includes a renovated restaurant and outdoor seating area. Patrons are able to dine outdoors at the new Roost Restaurant, next to a new water feature, sculpture and stage, playing host to weekly concerts and cultural events.
A renovated adjacent office building, Noma Tower, includes Studio 220 which acts as a community space for non-profit organizations. When not in use, it serves as a community art gallery with televisions facing Main Street displaying local events and activities. Three new retail spaces were added to attract new merchants.
In association with Duncan Miller Ullman Design, McMillan Pazdan Smith supported JHM Hotels to create a project to positively impact the Greenville community, enhance the financial performance of the Hyatt, and serve as a “community park” and economic catalyst for the City.
McMillan Pazdan Smith has been proud to work with hospitality clients throughout the Southeast including Ritz Carlton, Hyatt, and Table 301.